Migipedia
A PRODUCT REVIEW EVERY 17 SECONDS
With a data-driven approach and creatively engaging execution, the campaign exceeded all expectations. With a media spend of CHF100,000, the campaign generated 75,000 additional page views over 80 days, an additional 30,587 product reviews and a doubling of new community members per month.
+ 66.7%
Increase in sessions per month
(Target: 20%)
+ 30'587
Additional ratings
(Target: 15'000)
- 68%
Reduction of costs per paid channel rating
+ 92.4%
New community members per month
(Target: 30%)
+ 39,8%
Migros login rate
(Target: 35%)
Detailed description